‘Never too much category’ – Chocolate Salon in SF

On a beautiful, lightly raining San Francisco spring day last weekend, a Media Owls contingent (Small Fry and I) attended the 3rd Annual International Chocolate Salon. “Chocolate aficionados, fanatics, buyers and journalists can experience the finest in artisan, gourmet & premium chocolate in one of the world’s great culinary metropolitan areas” was the clarion call. […]

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Gee, Beav, Isn’t PR Just Like Advertising?

A fellow PR professional, Richard Laermer, answered this question we hear almost daily,  BEST ….. ___________________________________  Although I have toiled in public relations for 95 years (!), it seems as though most of my friends—not to mention my immediate family—have trouble understanding exactly what I do. When I am speaking with them about a media interview, say […]

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